perrykentin.com

“If You think it’s expensive to hire a professional, wait until you hire an amateur”

Education

• European Institute for Brandmanagement
  Brandmanagement, (e-)marketing, advertising, re-naming, brand awareness, brand added value
• Economisch Lyceum Eindhoven
  NIMA A-B NGPR & Voorlichting
• Delta College MMO retail
  Retailing and Retail Operations

Skills

• Social media strategy META professional
• Google ads strategy
• Marketing / automation
• Brandmanagement-identity
• Content marketing strategy
• Omnichannel strategy
• BTB Event management

Highlights experiences

2022

• Produced the VIP selection video voor TUI Netherlands-Belgium.
• Concepted and produced the brand identity en strategy BVR Bouwgroep.
• Concepted and produced the strategy EEZIE for Provincie Zeeland for young professionals.
• Concepted the identity for Joint Research Center.
• Concepted the strategy for Hellocontainer.com

2020

• Became owner of the online platform Zeelandzakelijk.nl 7500 visitors weekly.
• Launched online lifestyle interactive magazine BRON.
• Launched the Corona Monitor for Provincie Zeeland.
• Lanched a carona crowd/visitors regulation system for care organisations.
• Organised the online year event Zeeuwse Zorgschakels.
• Concepted “Aan de Slag in Zeeland” identity and marketing structure 21/22.
• Organised the online jobevent “Werken in Zeeland”.
• Concepted the brandstrategy and visual identity for Avans/HZ associate degrees

2019

• Launched and concepted de identity and property marketing -Aria Goes.
• Organised Contacta.nl business event , 24.000 visitors in 3 days
• Organised “Werken in Zeeland” job event , 1200 visitors in 4 hours.

2018

• Produced the productfilm Dreamliner “deluxe class” for TUIFLY
• Concepted the let’s leaf campaign Air Canada BENELUX social, display, adwords.
• Concepted THE WORK ZONE website
• Concepted the RICOMODA.COM brand indentity
• Concepted the Omnium brand identity
• Organised the congres de “Impact van Data”

2016-2017

• Launched the Air Canada socialmedia and Google campagne Benelux
• Organised the Google event “de digitale werkplaats”
• Concepted “Upgrade yourself” campagne for HZ University of Applied Sciences
• Concepted strategic communicationplan “Embrace the future” for Campus Zeeland

2015-2016

• Launched de TUI Facebook cinemagraphs campagne
• Produced de RITEL radiocampagne for Skyradio
• Concepted and brandstrategic advisor for DRV PRO concept
• Concepted and launched the project Goese Diep for Heijmans real estate
• Concepted  the Mediamarkt workshops campagne
• Concepted a retailvision and strategic plan for Goes binnenstad
• Concepted a strategic plan Rijkswaterstaat 30 years Oosterscheldekering
• 15 FTE

2014 – 2015

• Concepted & organised the VIP-village and hospitality program for the finish of the Tour de France, 5 july Neeltje- Jans
• Won the socialmedia pitch “Lufthansa 50 years”
• Produced the NPS film “customer satisfaction” for TUI Netherlands
• Produced the Mediamarkt outlet online shop
• Produced the boeing “Dreamliner” film
• Concepted & organised the congres Neelie Kroes
• Concepted & organised CONTACTA.NL with 23000 visitors
• Concepted & produced corporate id voor Skidome Netherlands
• 15 FTE

2013 – 2014

• Produced the DFDS Seaways Cinema commercial
• Produced the Arkefly “the meaning of a brand” film
• Concepted the Light & Living brochure USA and EU
• Produced the Singapore Airlines Valentine radio commercial
• Concepted Rabobank “Een bank met een “KLIK”
• Produced the Singapore Airlines radio commercial “vroegboekkorting”
• Produced the video “Voetcentraal”
• Concepted the Zeelandcare.com campagne

2011 – 2012

• Organised CONTACTA.NL with 22.000 visitors on a 15.000m2 floor
• Organised Horecaevent with 15.000 visitors on a 10.000m2 floor
• Started the facebook fanpage ‘I Like Zeeland’ with 1.200 followers with zero budget
• Won the global Geodis Wilson pitch with the pay off ‘expect more’
• Won with TNT Express GoProgram award
• Produced the “deliver in prefect condition movie” for TNT Express
• Produced over 2000 TUI hotelfilms worldwide for internet use
• Produced the TUI Netherlands film “how to use socialmedia”
• 12 FTE

2009 – 2010

• Bought a excisting local advertising agency COMARK
• Bought a design agency KCND B.V. te Leiden
• Produced the “real people” campagne video for DFDS Seaways
• Produced the Arkefly “on board” fotoshoot and film
• Produced the TV commercial for Vliegtickets.nl
• Started organizing CONTACTA.NL a network event wit 10.000 visitors on 10.000m2 floor
• Started organising Horeca Event with 10.000 visitors on 10.000m2 floor
• Started to work for TUI Netherlands with the brands Arke, Arkefly, Sunplugged
• Media buying RTV 1MLN
• 24 FTE

2007 – 2008

• Bought a part of a video content company Libra Films B.V.
• Produced the european instore/narrowcast films for Center Parcs, Sunparks and Piere a Vacance
• Changed the brand holidaycars in Holidaycars.com in a worldwide brand.
• Concepted Dominicus retailstores
• Started tot study brandmanagement at the European Brand Institute
• 7 FTE

2005 – 2006

• Produced GoBestTV a direct selling TV program during 24 mintes for First Choice Netherlands
• Released I-clips fotosliding movies media buying RTV on GRP’s 500k
• Changed the company name LMG in LMG reclame and multimedia
• Changed the company URL in lmgweb.nl
• Started to work as an full service agency in online, video, print, advertising
• 4 FTE

2004 – 2005

• Produced LastminuteTV a semi live holiday program 3 months with SBS Broadcasting
• Released i-brochures flash animated for direct selling and loyaltyprograms KPN, TNT, AirMiles, ANWB, Singapore Airlines
• E-mailprogram direct marketing Airmiles program
• Produced TV Commercial Corendon Vliegvakanties
• Produced TV Commercial Hogenboom Vakantieparken
• Produced radio commercial Hogenboom Vakantieparken
• Media buying RTV 300k
• 3 FTE

2003 – 2004

• Started Leisure Media Group B.V.
• Produced HolidayTV a daily program 24 minutes, during 9 months, direct selling.
• 1 FTE

2000 – 2003

• Manager Touroperating responsible for retail en loyaltysprograms NL, DE, UK Market